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Consumers are Ditching Cable...
Pay-TV Providers lost around 1.9 million subscribers in 2016 ~ Nielsen Insights
Pay-TV subscriber declines estimated at 1.28 million for the second quarter of 2017 ~ Marci Ryvicker
1 in 5 U.S. Households are now "cord-cutting"
Market forecasts predict a 1.5% yearly decline in cable subscriptions for the next 10 years ~ SNL Kagan
Alternatives include:
On-demand streaming services: Netflix, HULU, Amazon Prime
Live TV streaming services: Sling TV, YouTube TV, Playstation Vue
Traditional free over-the-air HDTV
Hardware:
TV: Antennas, Smart Televisions, DVRS
Streaming: Streaming Devices, Gaming Consoles
Internet: Broadband Modems, Routers
Media Centers: Home Media Servers, NAS
What is Cord-Cutting?
Unsubscribing from pay-TV cable to utilize other forms of entertainment/information
Alternatives include:
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On-Demand Streaming Services - Netflix, HULU, Amazon Prime
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Live-TV Streaming Services: Sling TV, YouTube TV, Playstation Vue
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Traditional Free Over-the-Air HDTV
LAVA Antennas are your customer's first step to cutting the cord...
Are you stocking the products cord-cutting consumers want most?
A New Chance to Upsell and Cross-Sell:
Hardware:
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Tv: Antennas, Smart Televisions, DVRS
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Streaming: Streaming Devices, Gaming Consoles
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Internet: Broadband Modems, Routers
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Media Centers: Home Media Servers, NAS
Services Subscription Gift Cards:
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Netflix
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HULU
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Sling TV
Position yourself to expand your profits with BTS Wholesale Services
Learn how to tap into the Cord Cutting Market:
BTS Wholesale Gives you the Tools to Flourish
Specialized marketing and advertising
Customized collateral and signage
Market insights and strategy